PROJECT OVERVIEW

Care and Counseling had a substantial celebratory year in 2018, having served the greater St. Louis community for 50 years! To commemorate this historic year, they asked for a redesign of their typical "cookie-cutter" annual report. The art direction for this project is focused on bold and engaging typography with large, colorful images to give the annual report a facelift. A sunrise illustration graphic was created as a repeating design element to the text. Visually, this was received well to promote this celebration milestone. Concise graphs were also used in the design to organize financial data. Below, you'll find mailer pieces promoting fall seminars and planned giving efforts.